YBAA News: Inclusion as a Case for Business Development by Lou Sandoval

Karma Yacht Sales Co-Owner/Co Founder Lou Sandoval recently wrote an overview article on inclusion and diversity for the Yacht Broker's Association of American News.  Karma Yacht Sales is proud to have been a part of the recent Boat Growth Summits held in Chicago.

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Like any other industry the Marine Industry continues to evolve to identify where the next generation of buyers will come from.  The need to reach out to diverse market segments is a critical part of that growth strategy.   Properly executed, outreach strategies can have a positive effect or the opposite.  Mr. Sandoval identifies some factors that inclusion strategies should contain to be effective.

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