Wednesday, November 25, 2009
Black Friday would be incomplete without a boat sale!
So Karma Yacht Sales has put together several comprehensive incentive packages that give you reasons to order a boat BEFORE the boat show. These packages are designed to give new boat buyers a choice of things like electronics, dodgers and biminis, or even cash at closing - up to $15,000!!
To Read more about the Pick Your Pack Promotion...
Tuesday, November 24, 2009
Beneteau’s new manufacturing efficiency will help achieve the intended effect of helping their dealers keep their overhead costs down. This will also benefit Beneteau by reducing the amount of boats that are built without an owner, but it will also benefit the customer because lower dealer overhead means lower prices on the boats we sell .
The Marion, SC Beneteau plant undergoes its transformation
Beneteau USA is in the process of revamping its 250,000 square foot facility into the most modern big sailboat factory in America. The way boats used to be built has changed. Market demands have allowed Beneteau to reach the conclusion that to succeed in this new market, you have to be able to react faster. So the factory is being improved - from the original layout that included eight independent production lines - into a new, single line continuous flow production facility that will feature 20 operation positions. The end result of this new way of building will be a reduction in lead time for a boat that is ordered, less work in process during the manufacturing, and a greater flexibility in the model mix.
The Marion plant will be the only American sailboat plant able to build anything from 30 footers up to 50 footers, all in the same quick-flow process. While this may not seem like a big change to the majority, this is a big improvement for us because it will allow for a model to be built without having to wait for more orders of the same model to come in, which will not only speed up the process but will also prevent Beneteau from building too much/not enough of individual models and they will instead be able to react to the immediate and near-future demand.
Finally, it has been talked about but not really ‘announced’ by Beneteau, but they have also agreed to build two models for jeanneau (which the Beneteau Groupe has owned since 1996 after purchasing them out of bankruptcy) out of the USA plant in Marion, SC. While we were a bit surprised to hear this news, the new realities Beneteau faces in manufacturing makes this a smart move and actually will help the viability of the Beneteau brand while it will also keep the factory operating at a higher rate of efficiency. Beneteau models are still going to comprise 95% of the factory’s output, but the ability to keep the factory flowing and the skilled workers working is a smart, cost-effective move for Beneteau. It also makes sense for all of us: dealers, clients, and the Beneteau factory and their employees.
- Lightly-colored gel coat hulls are now available on the Beneteau 40, 43, 46, and 50. These hull colors are not the result of a paint job, as they were in the past, but are simply color pigments that are mixed into the gel coat before it is sprayed into the hull mold. The result is an attractive, softer color, but without the expense and repair issues often posed by paint. There are four different hull color choices, and nine striping color choices to choose from.
- The interior gains another added dimension with the introduction of bed spreads, cabin and salon pillows, as these are now available as a Beneteau option.Three different color/pattern schemes are available.
- LED lights will become standard on all boats in 2010.The interior lighting, which has been mainly halogen lighting for many years, will be replaced with LED lighting with a warm glow to them.LED lights burn cool (as opposed to hot halogen lights);LED lights also use less than 25% of the power necessary for halogen lights, and LED lights can last up to ten times the lifetime of halogen or regular bulb lighting.This will also positively affect the battery draw from the boats on-board power system, as the LED lighting will greatly reduce the consumption from the batteries.
- Another significant change is the addition of some popular options that are now included as standard features-at a fraction of their original cost. For some time now, dealers have ordered certain options on nearly every boat-options that the majority of our customers were seemingly always selecting when buying or ordering a new boat. Beneteau’s production capabilities allow them to include many of these options for a cost that is much less than they were individually. The result is more value at less cost.
Something else Beneteau has done recently is to add equipment to their factory. In spring, 2009, a new CNC machinery-driven wood-cutting machine was added to the factory floor. This machine has amazing precision, and it is capable of cutting perfect wood parts for many Beneteau models-new and old. Until now, Beneteau’s only wood factory was located in St. Hillare de Rez, France, and has produced all the wood for every Beneteau. Having a machine here in the USA will help keep costs down, cut down on parts-order delays, and it will eventually allow for faster production of new boats at the US factory in Marion, SC. And the resulting parts will have a greatly-reduced carbon footprint.
Friday, November 20, 2009
So who in their right mind wants to think about buying a new boat in November or December? Anyone who is seriously looking for a great deal on a new Beneteau and wants to ensure that they will have a new boat in time for spring is who. This is an ideal time to be picking colors and options for your new Beneteau, and is so for several reasons.
It is no secret that the boat business has been a bit slower than normal this year because of that little bump in the economy. Because of decreased demand for new boats, manufacturers have adjusted production schedules to keep inventory levels manageable and to keep fresh product in the marketplace, which is a good thing for consumers. The other side of that coin which comes into play for 2010 new boat buyers is that availability could become an issue. If the decision to buy is put off until next spring, you might find yourself waiting till after the sailing season is off and running. Fewer boats coming out of the Beneteau factory in Marion, SC means that there is a need to plan more in advance if you are planning to take delivery of a new Beneteau next spring. While it used to be common to order a new boat before March and have it delivered by May, that may not work this year. Depending on the model, an early order will give you peace of mind throughout the winter with the knowledge and assurance that your new Beneteau will be ready to sail when you are.
There are also financial considerations as well as timing issues that make buying now a wise decision. In years past Beneteau offered substantial incentives to buy at boat shows. Their boat show specials usually consisted of electronics packages that were included at no charge if a boat was purchased during a boat show. These packages were worth several thousand dollars and made it very worthwhile to order a boat at the boat shows. This year, however, Beneteau has made the decision that the boat show specials will not be offered.
To learn more about the "Karma Yacht Sales Pick Your Pack~ Pre-Show Promotion" and how you can take advantage of this limited time offer, go to our web site - Pick Your Pack or call us at 773-254-0200 for details