Friday, February 3, 2012

Welcome to Beneteau America!

Visit the new Beneteau America website:


February 3, 2012

Beneteau recently announced the launch of Beneteau America (BA) , an internal restructuring that will continue to bolster Groupe Beneteau on the North American Continent.  BA arises out of the former entity known as Beneteau USA.  The three operating entities are as follows:

1. BGM America, Inc,- which encompasses all of the Marion, South Carolina manufacturing, purchasing, engineering, methods, production, logistics, quality and maintenance departments.

2. Beneteau Inc, - The new Groupe Beneteau support organization of accounting, finance, administration, information systems and human resources.

3. Beneteau America, Inc, - composed of the Sailboat and powerboat divisions for Groupe Beneteau.  BA  is the company that will manage all relationships with our dealers, customers and the media.

The move comes at a time when other North American based sail and power manufacturers are reeling in the economic recovery.  The internal restructuring will solidify the position of the Beneteau brand as the number one (1) sailboat and trawler brand in all the markets throughout North, Central and South America.

The impact to customers in the Lake Michigan area will be seamless.  Karma Yacht Sales will continue to be your Lake Michigan sailboat dealer representing the number one preferred brand on the Lake.   What it does provide for you as a current Beneteau owner or prospective Beneteau buyer, is the reassurance that you are buying into a brand name supported by a worldwide manufacturer on solid financial footing.   It further protects your sailing investment value in the years to come. 

Groupe Beneteau originates from a company founded over 120 years ago that has interests in a broad range of products in the marine and non-marine markets.  Entering our tenth year of doing business , Karma Yacht Sales is very proud to be the 2011 Beneteau dealer of the year and Lake Michigan representative of Beneteau- the number one new boat brand on the lake.

Contact us to find out why greater than one out of three boats sold is a Beneteau- a testament to the innovation, performance and quality that Lake Michigan sailors prefer.

For More Information Ask Karma Yacht Sales by email  or call 1-877-KARMA-Y-S (527-6297)