Monday, April 26, 2010
Bénéteau becomes the key player in the development of sailing in China
Three years after he supported China in its wake sailing competition as co-host the China Cup * between Hong Kong and Shenzhen, Beneteau continues to chart its wake in the Middle Kingdom.
Francis Rodrigues, Commercial Director Asia-Pacific has indeed signed in February a new ambitious partnership with the organizers of the Qingdao International Sailing Week. Qingdao hosted the last Olympic sailing events will therefore now take place every year in the offshore race of its ambitions.
Signed for the next five years (2010 - 2015), the partnership Beneteau / International Sailing Week is based on the delivery of a Beneteau 10 monohull fleet FIRST 40 for the race which takes place each year in the last week of August, in East China Sea. Organizers also hoped that their Beneteau brings experience in organizing and promoting these races: a challenge for this new event will quickly establish itself in the international circuit and make the capital of Qingdao sailing China.
This milestone in the development of Bénéteau in Asia will mobilize substantial resources both production sites in the Vendee and within the Sales Asia, established for 18 months in Shanghai.
CAPE 10 Beneteau dealer in Qingdao will for its part to monitor the implementation of various local operations.
* China Cup International Regatta: since 2006, Beneteau is the strategic partner of the China Cup, the largest sailing event in China expands, more every year, its international dimension.
To read more: http://www.voilesnews.fr/fr/info_14_25241.html?nid=38000724
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